Vice News has learned from a source familiar with the situation that Aerie is closing its doors for good in 2019, as it looks to focus on more of a family swimwear brand.
Aerie Swim was founded in 2016 as a line of swimwear, which it also sells as a swimwear line.
It launched a line with a cat-themed look in 2018, and in the summer of 2019, Aerie launched a swimsuit line with cat-inspired accessories.
The cat-centric lines have since expanded to include swimwear with dog, and now swimsuits with cat owners.
According to the source, Aeria has no plans to open a new brand anytime soon.
We spoke with the source in late September, and he shared that Aeria was considering selling its swimwear business.
He said that it was unclear when the new company would come into being.
A source said that Aera is not planning to launch a new line with cats as part of its business model, which means that the company’s cat-based products will likely not be available in 2019.
Aera will likely continue to sell swimsuits made for men and women, but the swimsuits will not be cat-specific, according to the insider.
A brand spokeswoman declined to comment when reached by Vice News.
The cat-oriented swimwear lines at Aera have sold well, but it’s unclear if the cat-branded lines will continue to expand in 2019 as well.
In fact, it’s not clear whether Aera plans to continue to stock cat-only swimsuits, or if the brand will instead sell swimwear that cat owners can wear in conjunction with their swimwear.
A source close to the company said that the cat company’s decision to discontinue the cat line was driven by the fact that the brand needed to focus more on the other brands.
While Aera’s decision seems to be driven by cat owners, the company may still have to rethink its approach to cat-focused swimwear for 2019.
The company has been rumored to be considering launching cat-less swimsuits in 2019 and 2020, but that plan seems unlikely.
A spokesperson for Aera declined to confirm that the swimwear was being considered.