How the world’s biggest swimwear company changed its swimwear line in the ’80s
A new book details the shift from swimwear to underwear in the 1980s, as American companies struggled to compete with the rising popularity of swimwear and swimwear accessories in other countries.The book, titled Swimwear for Everyone: The Triumph of American Swimwear, chronicles the changes in swimwear for everyone in the United States, from young boys to middle-aged women to seniors.In 1983,...